Location Decisions


Fewer Australians in 2041 than previously forecast


Fewer school-aged children


Fewer dwellings forecast to be built by 2041 across Greater Melbourne alone

Our purpose

We help the people who are planning tomorrow's communities

Our location decisions team are trusted to help set electoral boundaries, plan infrastructure for national utilities, ensure our emergency services are adequately resourced and locate schools for tomorrow's children.

Combining demographic rigour with modelling that can respond to significant new information, we're proud to provide reliable, up-to-date insights for the organisations who plan our communities.


Why we're different

With forecasting at the heart of our work, we combine detailed research into residential development with an analysis of how the demographic role and function of places is changing to develop a detailed forecast of population change that is trusted by Australia's largest organisations to make informed decisions.

Top-down and bottom-up

Our population forecasting approach combines a top-down view of Australia with a bottom-up view of what's driving population change at the local level. 

Focused on change

By monitoring the underlying assumptions in all our forecasts and prioritising updates in places that are experiencing the most rapid change, we maintain the most up-to-date and reliable forecasts available to Australian planners.

What a refreshing approach. We worked through the problem together with passionate people focused on one specialist area. The result was a highly focused piece of work that provided us with the evidence-base to make rational, confident and consistent investment decisions.
Alexander Jury
Manager, Strategic Risk and Strategy, Stockland

Our services

We work with organisations of all sizes to help them make informed decisions when investing in the future. 

Small area forecasts

Plan with confidence using the forecasts that are trusted to set electoral boundaries, locate schools and plan essential services.

Our forecasts are designed to match the unique shape of your catchment or service area.



Residential development forecasts

See when and where residential development activity is forecast to happen before it starts, so you can deliver the right services, to the right specifications, in the right place, and at the right time.


LIP - Small orange

Meet the team

From forecasting to technology and client support, we work side-by-side to help you make informed decisions. 

Johnny Barnard

Consultant and forecaster

Johnny has been forecasting, analysing, and mapping Australia’s urban changes since the late 1980s, completing projects to inform board-level decisions with the AFL, NRL, Stockland, Red Cross and numerous education providers.

Sally Blandy

Location Strategy Consultant

Sally specialises in providing strategic advice based on demographic evidence across a range of industries including utilities, property, education and the resources sector.

Bruce Cauchi

Spatial App Developer

Bruce loves a challenge and is the driving force behind the development of our spatial analysis and forecast modelling technologies.

Brian Moran

Client consultant

Brian’s applies strategic thinking to develop a deep understanding of the needs of our clients, as they make decisions about location and investment when planning for the future.

Katie King

Location strategy consultant

With a background in GIS analysis and product development, Katie works with our customers to ensure we deliver value to our customers through our tools and consulting expertise.

John O'Leary

Population forecaster

John has devoted a career to demography and economics for the Commonwealth and Victorian Treasuries and Planning agencies and now builds our forecasting models.

Darren Thomas

Mapping and GIS specialist

From managing complex geography and data issues, to building migration maps, to designing web content and project managing complex builds, to ensuring our products are searchable and accessible, Darren is our go-to man.

Andrew Hedge

Marketing and content

Andrew ensures the knowledge, passion and expertise on hand at .id are shared generously and as widely as possible (we’ve found this is the best way to meet like-minded people who we love working with).


The Sydney housing market: heading for oversupply?

In 2022, the population of NSW is forecast to be one-quarter of a million less than pre-covid forecasts. And yet, as in Victoria, the construction of new housing surges ahead. Are we heading for oversupply, or simply a long-overdue correction?

Read more →


Planning water infrastructure with forecasts of population and dwellings

The utility manages billions of dollars of assets that deliver water services across an expanse of millions of square kilometers. Planning across such a large network, accurately forecasting future system demand, and the optimal timing, size, and location of future network infrastructure investment becomes a major challenge. 

Read more →

Join our forecasting tour

Get our monthly summary including our latest insights as we tour the parts of Australia undergoing rapid change.