.id - the population experts
demographic consulting
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Melbourne Crowd - Credit: Mitchell Luo

inform your decisions with the best demographic insights

Our demographic experts extract meaningful insights from a range of data so you can make confident, informed decisions for your community

Work collaboratively
with experts who tell it like it is

Benefit from 20+ years
shaping local government decisions

Make confident decisions
backed by expert data and analysis

How it works

We pride ourselves on working collaboratively with our partner councils. We combine our strong expertise with open minds to understand your unique needs.

  • 1. We understand your problem

    An initial phone or video call to understand the question or issue you're grappling with, and openly assess how we might best help.

  • 2. We give you options

    Sometimes the solution you had in mind may not be the best way to answer you question or resolve your issue. Which solution works best for your needs, timeframe, audience and budget?

  • 3. We collaborate

    We work with you collaboratively throughout  the project, eliciting feedback along the way to ensure the final product is precisely what you require.

  • 4. We deliver

    We invest in ongoing relationships with our council partners; a big part of that is constantly proving ourselves reliable and trustworthy. Our collaborative approach has proven the best method for delivering meaningful results, and we see every delivery as an opportunity to continue our relationship rather than close it.

Some of our services

Our analysis brings demographic data to life using a story-based approach that translates complex information into memorable narratives about places. As storytellers, we convey and amplify key messages, helping you visualise trends and bring stakeholders along on the journey.

We provide reliable data, analysis and advice that informs your most important decisions.

Vulnerable community analysis

Understanding vulnerable communities in your area enables everything from advocacy and outreach to disaster planning and response.

Our approach describes the geographic spread and interplay of different types of vulnerability, allowing you to ensure your plans and services meet the unique needs of your communities.

Learn more...

Community sentiment monitoring

Understand your community's lived experience.

  • What is important to you community?
  • How does your community feel their local area performs across a range of issues?

The other side of the coin to the objective data-driven story of a place is how communities feel about their place.

In partnership with Ipsos, .id is developing a tool to cost-effectively collect, analyse and measure first-hand subjective data from communities about their place.

Disability modelling

Data on disability can be difficult to come by. Census data has good coverage but limited detail. Other sources can give good detail, but only at high geographic levels (eg State). Our analytical methodology brings together multiple sources to give you the best possible view of disability needs in your area.

Read a case study

Local profiles and analysis

Understanding different groups within your community is key to a vast range of council activities. We can give you a deep insight into different community groups and help you shape related decisions and actions.

Read a case study

Area role and function

Understanding the role and function of an area can guide policy responses and support service delivery to the population.

  • What role and function does an area plays within a municipality or region?
  • Is the area predominantly residential, a commercial hub or an employment cluster?
  • Which "life cycle" stage are different areas of your municipality in? (eg young couples, mature families, empty nesters...)
  • What are the issues council may need to respond to? What can they pro-actively influence?

Executive briefings

Need to get a thorough understanding of your area quickly? Need to get new managers and staff up to speed fast? Our executive briefings are a crash course in the forces at play in your area.

Get in touch

Demographic analysis delivered by experts
Our analysis brings demographic data to life using a story-based approach that translates complex information into memorable narratives about places. As storytellers, we convey and amplify key messages, helping you visualise trends and bring stakeholders along on the journey.